J. Scott Armstrong

Results: 52



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1

Evidence-based advertising An application to persuasion J. Scott Armstrong University of Pennsylvania

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Source URL: www.advertisingprinciples.com

- Date: 2014-12-16 17:04:09
    2

    Forecasting Decisions in Conflicts using Simulated Interaction A Self-Certification Course Last modified on 18 January, 2007 Designed by: J. Scott Armstrong and Kesten C. Green Reviewed by: Paul Goodwin

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    Source URL: www.forecastingprinciples.com

    Language: English - Date: 2013-03-18 23:27:54
      3

      Predictive Validity of Evidence-Based Persuasion Principles: An Application of the Index Method January 23, 2015-R (Version 328) Forthcoming in the European Journal of Marketing subject to changes. J. Scott Armstrong The

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      Source URL: www.advertisingprinciples.com

      Language: English - Date: 2015-01-26 00:37:49
        4

        Predicting Elections from Politicians’ Faces J. Scott Armstrong,* The Wharton School, U. of Pennsylvania, Philadelphia, PAKesten C. Green, Business and Economic Forecasting Unit, Monash University, Melbourne, Au

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        Source URL: www.forecastingprinciples.com

        Language: English - Date: 2013-03-18 23:27:38
          5

          Forecasting using Structured Analogies A Self-Certification Course Last modified on 4 April, 2007 Designed by Kesten C. Green and J. Scott Armstrong Reviewed by Paul Goodwin

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          Source URL: www.forecastingprinciples.com

          Language: English - Date: 2013-03-18 23:27:38
            6

            1 REVIEWS OF BOOKS ON FORECASTING Principles of Forecasting Web Site J. Scott Armstrong, Long-Range Forecasting: From Crystal Ball to Computer, Wiley-Interscience, 1978. First Edition

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            Source URL: www.forecastingprinciples.com

            Language: English - Date: 2013-03-18 23:27:50
              7

              Published in Technology Review, June/July, 1980, The Seer-Sucker Theory: The Value of Experts in Forecasting J. Scott Armstrong People are willing to pay heavily for expert advice. Economists are consulted to tel

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              Source URL: www.forecastingprinciples.com

              Language: English - Date: 2013-03-18 23:27:30
                8

                Predicting Elections from Biographical Information about Candidates: A test of the index method pollyBio76 J. Scott Armstrong, The Wharton School, University of Pennsylvania Andreas Graefe, Karlsruhe Institute of Technol

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                Source URL: www.advertisingprinciples.com

                Language: English - Date: 2014-12-16 17:03:41
                  9Marketing / Advertising / Education / Attitude change / Media manipulation / Communication design / Product design / Television advertisement / Copy testing / Persuasion / Online advertising / Educational technology

                  Revised August: R36 Evidence-based Principles of Advertising: Free Internet course Developed by Professor J. Scott Armstrong, The Wharton School, University of Pennsylvania Homepage: http://www.jscottarmstrong.c

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                  Source URL: www.advertisingprinciples.com

                  Language: English
                  10

                  PERSUASION PRINCIPLES CHECKLIST for CREATING ADVERTISEMENTS: INSTRUCTIONS Designed by J. Scott Armstrong & Rui Du Updated by Rui Du onContact Rui Du at: ) The following principles can aid cr

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                  Source URL: www.advertisingprinciples.com

                  Language: English - Date: 2015-03-03 00:24:16
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